Creating Your Brands Identity & Designing for Your Brand

From logo design, business cards, signage, vehicle graphics, advertising and web design, it is important to develop and distinguish this concept of identity & branding that clients customers can relate to and identify with. Some of what we offer:

  • Branding – logo, font, and colour theme creation
  • Web/desktop presentations
  • Email newsletters and newsletters
  • Advertisements, signage, banners

We Create More for Your Brand than Just the Logo

Your name designed in a distinctive and memorable way. It is important this word mark be converted to an image and never again considered “a font”. Fonts, even when named the same, do differ. Typography is an art and a professional can use plain fonts but still deliver a distinctive word mark. Decorative fonts are rarely a good idea as they can be difficult to read.

A promise you are willing to stand behind even when times get really tough. The slogan can be handled one of two ways: aka “the steak”, or, “the sizzle” The steak: a straightforward list of product (or service) The sizzle: a statement about what you promise and what you want people to remember.

Colour is one of the most cost effective ways to become memorable. Choose a colour or colour combination and use it as a key branding method. Don’t necessarily choose full-colour logos as you will likely want ‘one colour embroidery or vinyl’ in the future. Choose a colour combination you can afford to carry through with (analyze your media medium). One colour stationery or business cards are more memorable and more affordable.

The theme is how we most easily appeal to the emotions. After creating a profile of your customer you may decide a “gardening” theme may work even if you do not sell gardening supplies. A theme can be changed from time to time; or, more than one theme can be developed. We will have flexibility in our communications without getting off track.